You may have the best product in the world, but if you don’t know how to engage, influence and convince a potential client that what you have is better or different, you may struggle to win many business pitches.
There is a tendency when pitching to focus on the facts and details of the product rather than how it will benefit the client. People tend to buy a product when they can clearly se what it will do for them.
Pitching to new clients is not just about the product. As we have seen on the BBC’s The Dragons Den, the dragons are not just looking for the right product, but also the right person to work with. Your relationship with the client is key – you are just as important as what you are selling.
Speakeasy Coaching will help you to develop techniques that will build your confidence so you can grab the audiences attention, keep them engaged, build rapport and make your product memorable.
For work on a specific pitch, or for a general course on pitching tools and techniques call us to discuss what we can do for you.
